Anthony Brands has recruited Dana Kline, as its new Executive Vice President of Global Sales, a newly created role.

Kline will assist with the company’s current revamp and diversification of categories including women’s, prestige body care, luxury market, and intimates. She will oversee the Global Business Development, which includes building up the company’s business portfolio for domestic and international markets. She also has her sights set on enhancing the structure and process of sales and training execution to achieve growth and ROI for the brand.

Anthony Sosnick, founder and CEO of Anthony Brands, commented:

“I am thrilled to have Dana Kline join Anthony Brands…her background includes 25 years of prestige beauty industry expertise, and she has represented brands including Our Moment/One Direction, Coty Beauty and Christian Dior. She will be an integral part of executing the company’s vision.”

In her previous post at Fusion Brands, Inc. as President of Luxury Fragrance and Executive Vice President she created a luxury fragrance division. In her time there, she added a portfolio of luxury brands, including Diane Von Furstenberg, Paul Smith, Betsy Johnson, and Oscar de Renta and directed all marketing and sales efforts for Clean and Fusion beauty.

Kline is credited with capturing the global license and executing development of the highly publicized One Direction “Our Moment” fragrance that generated a record-breaking volume of $23 million in the U.S. Market & $120 million globally.

Kline began her career on the selling floor of specialty and department store retailers in the United States. This distinct beginning provided her with a nonpareil understanding of the
consumer brand experience, along with the complexity of the luxury department
store system.

Photo: Dana Kline at The Fragrance Foundation Awards in June 2014, when One Direction’s ‘Our Moment’ won Celebrity Fragrance of the Year.